28May2010
Reach for the Sky—Tomorrow May Never Come Thumbnail

Reach for the Sky—Tomorrow May Never Come

It’s a line from a song I like by Social Distortion, “Reach for the sky, because tomorrow may never come.” I don’t live my life by songs, but this is a one of the adages I do try to follow. How many people do you know, maybe even you, that say the word “tomorrow” way too

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25May2010
Saving a Warren Buffett Sized Fortune in Press Release Distribution Costs Thumbnail

Saving a Warren Buffett Sized Fortune in Press Release Distribution Costs

One misconception floating around in entrepreneur land about press releases is that they cost a fair amount of money to distribute. True, you could spend anywhere from $40 on the cheap end on up to hundreds. But, you don’t need to spend anything. Today, as part of my press release success series, I'll show you exactly how you can get your press releases sent out to the world without spending a fortune no matter how many releases you want to send daily.

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21May2010
5 Action Steps to Break or Avoid the “When is Now” Cycle Thumbnail

5 Action Steps to Break or Avoid the “When is Now” Cycle

Yesterday, I talked about the “when is now” cycle and how detrimental to your life it can be. While I gave a sort of vague solution in that article, I felt I needed to go into more detail.

Knowing how to identify the “when is now” cycle is just part of the solution. You need to learn how to stay out of the cycle or break free from it if you’re entangled. So, here are 5 steps to accomplish this goal.

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20May2010
When is Now? Thumbnail

When is Now?

The other night I was watching Fast Money on CNBC and I heard something that actually applies to a lot of people.

They were talking about a company as a potential investment. There was a lot of forward-looking statements and all sorts of “things in the works.” It sounded pretty good—almost.

You see, this company has been talking about plans and things in the works for a long time. Finally, one analyst said something like, “That’s all great, but what I want to know is when does this company become NOW.”

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18May2010
Press Release Success for Website Owners Made Simple — Misconceptions About News Thumbnail

Press Release Success for Website Owners Made Simple — Misconceptions About News

As a journalism & public relations degree holder and “worker in the field” I’ve written my share of upper-level press releases—you know, the ones that get looked and used by major media outlets. These companies pay top dollar for PR writing and distribution.

But, as website owner, did you know that you can leverage the power of press releases without spending hundreds to thousands of dollars per release? I’m writing a book that will help you take advantage of this promotion vehicle with little work and certainly no college degree or experience needed, but I wanted to get the ball rolling by giving you a lot of great pointers.

This is my first article of the mini-series about how to leverage the power of press releases for any website on the planet—including yours.

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